Chainstitch Marketing is a B2B strategic marketing consultancy focused on helping CEOs and marketers to better understand their market, build their brand and create demand. We have adapted best practices and frameworks from SiriusDecisions and Pragmatic Marketing.
If your engagement requires deep domain expertise or campaign execution, we have an excellent network partners who seamlessly work with us to bring you an integrated solution.
We believe modern marketing links traditional and digtal practices into the fabric of business for rapid growth. We symbolically named our company after the chain stich, a sewing technique in which ornamental loops are embroidered into a chain, to represent how strategic marketing can create far more value when sales and marketing teams are algined.
Amy Hayes, Founder
Chainstitch Marketing was founded by Amy Hayes, a performance-based marketing executive who brings 20 years of experience and global perspective on behalf of B2C and B2B organizations of all sizes. She brings the power of both story-telling and data-driven decision-making to clients to crack open new growth opportunities.
Amy has direct executive-level experience and understands how marketing strategy and decision-making impacts the entire business; she served as interim CMO for Bazaarvoice in 2015. During her tenures at Activision, Dell and Bazaarvoice, she developed a broad range of expertise across paid, earned and owned marketing channels. She led Dell’s early efforts in content marketing with the launch of its first corporate brand site in conjunction with a global rebrand, as well as its first influencer marketing program that established for-hire relationships with leading journalists, authors and thought leaders in the technology sector.
Amy earned a bachelor's degree in journalism from the University of Missouri-Columbia, consistently ranked in the top-10 journalism schools in the United States.